by Helen Russell | 11 Nov, 2021 | Blog, Marketing
Monday 15 November is the start of Living Wage Week, the annual fixture celebrating the Living Wage Movement across the UK. In Scotland the week culminates in the Living Wage Scotland Awards on Friday 19 November and two Inverness businesses, Yellow Cherry and Teclan,...
by Helen Russell | 4 Nov, 2021 | Blog, Creativity, Marketing
Email is one of the most important marketing tools for getting your audience to stay connected with your brand. Not yet convinced? Let’s dish out some stats. According to HubSpot email generates £30 for less than £1 that is spent, which is an astounding 4,200%...
by Helen Russell | 21 Oct, 2021 | Blog, Branding, Creativity, Marketing
Over the last decade, social media platforms have seen a sharp rise in the number of people using them. This trend is only set to increase over the next three years with a projected figure for social media users at 58.64% for 2024. With so many people now using social...
by Helen Russell | 13 Oct, 2021 | Blog, Branding, Build, Creativity, Marketing
Recently, verified Instagram account @creators shared with its 6.3m strong audience how to make better use of hashtags in their social media posts on the platform. You’re probably wondering why this change is so significant? Well, according to the above account,...
by Helen Russell | 6 Oct, 2021 | Blog, Creativity, Marketing, Websites
We’re sure you noticed that Facebook, Facebook Messenger, Instagram and Whatsapp all suffered an outtage this week. This outtage lasted six hours and was Facebook’s biggest ever outage since 2019 – when the social media giant was down for a full 24...
by Natalie Peteranna | 22 Sep, 2021 | Blog, Build, Creativity, Marketing
We know the impact that online advertising can have on your business from brand awareness, sales to website traffic. In order to market across the various platforms, such as Facebook, Google and Instagram, you’ll need to first create profiles on these, and...
